Vijay Deverakonda and Rashmika Mandanna are proving to be an unstoppable force on social media. The beloved pair is once again making waves globally, this time by breaking massive engagement records with their latest brand collaboration. Their recent promotional campaign for Airbnb has officially crossed a staggering 9.1 million likes on Instagram, securing its place as the second most-liked advertisement post in the platform’s history.
A power couple dominating global digital advertising
The overwhelming response to the Koh Samui-based campaign highlights the worldwide popularity the duo commands. While the visually stunning ad film captured the couple unwinding in a private oceanfront villa, it is the sheer volume of online engagement that has left industry observers stunned. Amassing over 9.1 million likes in a short span, the post proves that the Vijay-Rashmika pairing transcends regional boundaries, turning them into one of the most influential celebrity duos for brand endorsements today.
What makes this milestone even more fascinating is that the ultimate crown for the most-liked advertisement on Instagram also belongs to this exact same power couple. Their previous wedding-themed campaign for Manyavar created an absolute sensation online, raking in an unprecedented 11.5 million likes and generating over 104 million views.
Surpassing global icons
The duo’s social media reach has hit such high numbers that their engagement metrics have eclipsed some of the biggest international campaigns. Their record-breaking Manyavar post famously surpassed the engagement numbers of the highly discussed Louis Vuitton advertisement, which featured football legends Lionel Messi and Cristiano Ronaldo together. Now, with the Airbnb ad claiming the second spot, Vijay and Rashmika hold the top two positions for the most-liked ads globally on Instagram.
The Airbnb campaign itself struck a chord with millions by offering an intimate, unscripted look at their post-wedding getaway in Thailand. Featuring voiceovers drawn directly from their personal wedding notes and showcasing candid moments with friends, the video perfectly blended emotional intimacy with slow travel.
However, it is the record-shattering 9.1 million likes that truly steal the spotlight. The numbers confirm that fans cannot get enough of the newlyweds, making every brand collaboration they touch a viral global phenomenon.