Vijay Deverakonda and Rashmika Mandanna have been setting relationship goals and breaking internet records ever since their grand Udaipur wedding. After taking the internet by storm with their breathtaking nuptials, the newlyweds have once again captured millions of hearts with their latest Airbnb campaign, which offers an intimate glimpse into their post-wedding getaway.
A ‘buddymoon’ that redefined modern travel
For their first major brand collaboration as a married couple, the dynamic duo traded the traditional, secluded honeymoon for a modern “buddymoon” in the tropical paradise of Koh Samui, Thailand. The viral ad film beautifully captures the essence of slow travel, featuring the couple unwinding in a luxurious oceanfront private villa alongside their closest friends.
The campaign, which champions shared experiences and unfiltered moments, showcases the couple enjoying quiet mornings, playful banter over breakfast, and relaxed afternoons by an infinity pool. Adding a deeply personal touch to the cinematic visuals, the video features a heartfelt voiceover drawn directly from their actual wedding notes to each other. Fans were left swooning over intimate lines like Rashmika saying, “My husband… still getting used to saying that,” and Vijay responding with, “My best friend. That part hasn’t changed.”
While the breathtaking Thai backdrop was a visual treat, the couple’s effortless vacation style truly elevated the aesthetic. Rashmika looked radiant in a fluid satin gown. Complementing her relaxed elegance, Vijay kept things effortlessly suave in a classic crisp white shirt and black trousers.
The couple’s undeniable chemistry let their well-put-together campaign do the talking, and the numbers are a testament to their global appeal. The Airbnb promotional video has rapidly amassed over 9.1 million likes on Instagram, officially becoming the second most-liked advertisement post globally on the platform.
Interestingly, the crown for the most-liked advertisement on Instagram also belongs to this power couple. Their previous wedding-themed Manyavar campaign holds the top spot with a staggering 11.5 million likes, proving that the Vijay-Rashmika pairing is an unstoppable force in the digital advertising world, transcending regional boundaries and setting new global benchmarks.